Eric Schwartz at Laugh Factory Las Vegas.

Located in the heart of the Las Vegas Strip at Horseshoe Las Vegas, the Laugh Factory brings a storied comedy pedigree to a central, high-energy location. After a celebrated twelve-year run at the Tropicana, this iconic club transitioned to its new home in 2026, taking over the rebranded Imagine Showroom. The venue provides an intimate theater setting, placing audiences in the center of the action in a space designed specifically for stand-up. The club is renowned for its diverse programming, featuring a rotating weekly lineup of nationally touring headliners and rising stars. The stage hosts various performances, from showcase sets to high-profile residencies with entertainers like Rich Little and Patrick Warburton. Having helped launch the careers of heavyweights such as Tim Allen and Tiffany Haddish, the venue remains a premier destination for fans seeking both household names and the next generation of comedy talent.